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Atir Mirza
Atir Mirza
Marketing Manager
& Campaign Strategist
By the Numbers
By the Numbers
Full-Stack Marketing,
Built Around Results
Full-Stack Marketing,
Built Around Results
I build campaigns that connect with real audiences, drive measurable outcomes, and compound over time. From strategy to execution, I own the full picture, including social, email, paid, and web, using data to make every decision sharper.
I build campaigns that connect with real audiences, drive measurable outcomes, and compound over time. From strategy to execution, I own the full picture, including social, email, paid, and web, using data to make every decision sharper.
Here's what a year of full-stack marketing ownership looks like:
Here's what a year of full-stack marketing ownership looks like:
5M+
Impressions
5M+
Impressions
10K+
New Followers
10K+
New Followers
2X
Email Reach
2X
Email Reach
$50K to 85K+
Per Campaign
$50K to 85K+
Per Campaign
Placer SPCA, September 2024 — Present
PLACER SPCA
A closer look at the campaigns, strategy, and results behind the numbers.
September 2024 to Present
Social Media Growth
Built a social media strategy across Instagram, Facebook, and TikTok from scratch, growing total audience by 23% and outperforming the prior period
by 183% through short-form video and data-driven content.
5M+ impressions | 10K+ new followers
5.7M+ post impressions | 136% growth in post shares | 976% increase in video views
TikTok
56K views | 599 new followers | 593 shares
48.8K views | 37 new followers | 419 shares
View Social Media Work
Content & Production
Guardian Angel Gala
Directed end-to-end video production for Placer SPCA's Guardian Angel Gala, their largest annual fundraising event of the year, featuring a live auction segment where donor pledges are made in real time.
Led the full creative process including animal and owner selection, interview direction, and post-production storytelling strategy, shaping each video to emotionally connect with the audience and drive live donations at the moment of screening.
Year 1 — $220K raised | Year 2 — $340K raised
54% revenue growth year over year
Contributed to over $560K in total fundraising revenue across two consecutive events through video production, creative direction, and presentation development.
More work
Every campaign, every strategy, every result. Explore the full portfolio.
View All Work