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Work
Work

Placer SPCa

Placer SPCa

The Challenge
The Challenge

From Stagnant to
Exponential Growth

From Stagnant to
Exponential Growth

When I joined Placer SPCA in September 2024 the social media presence lacked a cohesive strategy across platforms. Content was inconsistent, the TikTok account had no established audience, and the overall social performance was significantly underperforming relative to the organization's community reach and mission.
The previous growth was stagnant. I was brought in to fix it.
When I joined Placer SPCA in September 2024 the social media presence lacked a cohesive strategy across platforms. Content was inconsistent, the TikTok account had no established audience, and the overall social performance was significantly underperforming relative to the organization's community reach and mission.
The previous growth was stagnant. I was brought in to fix it.

Social Media Strategy

Here is how I approached each platform and the principles that drove
every creative decision.
Here is how I approached each platform and the principles that drove
every creative decision.

The Content

Behind every metric is a piece of content that earned it.
Behind every metric is a piece of content that earned it.

Instagram

TikTok

Instagram

TikTok

The content drove the strategy. The strategy drove the results.
The content drove the strategy. The strategy drove the results.

Campaigns

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Brand Collateral