A multi-campaign fundraising strategy built around emotional storytelling, integrated channel execution, and data-driven audience targeting for Big Day of Giving and Giving Tuesday.
Big Day of Giving Strategy
Big Day of Giving isn't won on the day itself. It's won in the two weeks before it through consistent touchpoints, emotional storytelling, and a channel strategy that builds momentum before the clock starts.
The Campaign in Action
Every touchpoint served a purpose. Awareness built familiarity. Urgency built intent. Activation converted intent into funds raised.
2 Weeks Out Awareness
Day of Power Hour Announcement
Power Hour Live Activation
Short-form video and social graphics complemented the email campaign by bringing animal stories to life and reinforcing the campaign's message across channels.
Instagram
TikTok
Instagram
Facebook
The stories created connection. The connection created impact.
Giving Tuesday
The same proven framework, adapted for a new audience and moment. Building on the success of Big Day of Giving, the campaign combined emotional storytelling, audience insights, and a tailored donor journey to drive continued growth.
The Campaign in Action
Every dollar raised started with a story worth telling.
Halfway Mark Campaign Momentum
6 hours left Final Push
Instagram
TikTok
Once may be luck. Twice is strategy.
Capital Campaign
Unlike 24-hour giving campaigns, Placer SPCA's $13M capital campaign relied on a series of targeted micro-campaigns designed to build momentum over time, with several generating up to $67,000 in contributions.
